- Location: C11
- Start Date: Monday 15th Feb, 2021.
- End Date: Monday 29th Mar, 2021.
- Time: 6.30-8.45.
- 7 Weeks.
- 2 hours per week.
ENROL NOW FOR TERM 1 2021
Tutor: Grere Coutie
In this course you will learn the basic concepts of marketing, how to build your brand and finding your target market using social media.
We look into popular social platforms like Facebook and Instagram and also delve into up and coming platforms like Tik Tok and LinkedIn. Regardless of where your tribe is in the world, we will find the people on your same vibe using social!
We look into platforms for all forms of content. If you'd prefer to be in front of a camera, we check out YouTube. If you're a wordsmith, we look at writing articles in LinkedIn. If you're funny and quick, we test your wit on Twitter. However you'd prefer to tell your story, we find a way to help you tell it.
By the end of the course the main thing you will gain is confidence. Whether you have your own business, are thinking of starting one, have a talent or brand you want to showcase you will learn how to confidently market yourself in the digital age.
You will learn how to create a marketing strategy, how to create marketing campaigns and how to research latest trends in your industry. You will become digitally fluent using social media you could build an empire.
My name is Freeman and I run my own social media marketing business where I help business owners make more sales using social media. I've worked for the last 10 years in various marketing and sales roles in the insurance, telecommunications and tech start up industries and I've used that knowledge to build a business. I want to empower each person to know what each platform is and how they can utilise each to grow their brand.
This course is supported by the TEC (Tertiary Education Commission) to assist with literacy and numeracy needs of students. You must attend 80% of the class. At the same time we hope you will learn other useful and interesting skills and have a lot of fun learning with us.